The best way to find subs is to use the search bar at the top.
You can subscribe as many subs as you like, and posts from those subs will make up your front page. Reddit is made up of subreddits (or ‘subs’) which act as channels on dedicated topics. That’s why it’s really important to register and ‘lurk’ for a while – get used to the layout and the way it works keep track of what posts perform well curate your newsfeed and get used to Reddit etiquette (or Rediquette, as is outlined on the website).
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Here’s how to do it effectively.Ī common complaint about Reddit is its design – it’s not as user-friendly for the masses as Facebook or Twitter and takes some getting used to. So, if you’re wondering how to incorporate Reddit into your PR strategy, the best place to start is to use it for research and information gathering. They’re also generally more willing to align themselves with potentially niche topics.Īs a B2B PR agency, we work with companies in different sectors, including tech, HR, hospitality and marketing, and we find that subscribing to subreddits (more about them in a moment) that cater to each client’s market is an effective way to see what’s happening in different markets.
Real people are on reddit, talking about real issues. It’s anonymous, so it’s often where people go to share their dark secrets, but that also makes it one of the most honest places on the internet. This is where social media comes in handy – especially Reddit. Anyone who’s worked in PR long enough knows that a successful campaign relies on its ability to tap into the zeitgeist.
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